Social Media Marketing
- Category: Web Design Services
Ensure your business is visible across multiple web platforms including social media.
The exponential growth of memberships to sites like Facebook & Twitter has revolutionized the internet and the way people communicate. Furthermore, it has had an immense influence on the decision making process of consumers.
This means businesses simply cannot ignore the social media space.
There are numerous advantages in integrating your online presence with social media.
- Increase brand awareness
- Connect with your target market
- Allow interactivity between your business/brand & the consumer
- Increased trust in your brand
- Additional channel for marketing material
- Cost effective (setting up an account is free!)
- Easy for consumers to contact you
Social media channels such as Facebook are so feature packed & easy to use that it's tempting for some people to build their entire online asset (website) as a Facebook page. DON'T DO THAT!!
Too often in Internet Marketing we have seen web pages slapped for one reason or another. The important thing to remember with social media pages is that you don't own the page- the social media company does! That means they have the power to do whatever they see fit with the page & all of it's content. The pages are controlled with complex algorithms and sometimes things happen that result in the removal or disruption of it, and there's nothing that anyone can do about it.
Think of a website as a race track, and each page on the website is a race car. You're much better off owning the race course so that you have full control of the race cars on it. Facebook own all the pages on facebook.com, the content is theirs. Save your best content for the web assets that YOU own.
