Organic Search Engine Optimization
- Details
- Category: SEO Services
Once you have a website you need to get traffic. This can be done in a number of ways.
Ranking your website on search engine results pages (SERPs) in the organic section is 1 highly effective traffic stream, but only if your website is indexed for relavant search terms AND ranks on the first page of the SERPs for any such search term.
It may be easy to rank well for a long tail key phrase that has minimal or no search volume, but the reality is that indexing content with low relevance will drive little or no traffic at all. You need to be ranked for commercial key terms that buyers are typing into search engines. Moreover, the more commercial a key term is, the higher the cost for pay per click advertising. A website that ranks well organically for expensive PPC phrases will not only produce commercial traffic but will save the business owner on search engine marketing expenses.
Organic SEO has 2 critical aspects - on page & off page.
First & formost, the content on your website must be original & useful to humans that comes in an easy to consume format with as much multimedia as possible. For search engines to consider your website as authoritive, the content must also be delivered as consistently as possible.
Secondly & equally as important, you need a healthy portfolio of high quality backlinks. This does not mean thousands of links from link farms & blog networks that have probably been de-indexed by Google after their infamous Panda & Penguin algorithm updates- this means links that come from quality Web 2.0 sites such as social media & indexed high PR (Page Rank) blogs that are reputable enough to boost your websites quality score.
So you may be wondering... "How do I do that!?"
A common misconseption in SEO is that it's an extremely complicated art. Some niche markets have been over optimised and will obviously be too difficult to edge out any well established competition, but for the most part, like anything when you know how to do it, SEO is actually quite easy. It all comes down to consistently putting content onto the Interwebs & esuring that your content & target key phrases are highly relevant.
Actually doing this kind of work is however time consuming & at times laborious & the last thing you as a business owner needs is another list of tasks to complete. That is why you should outsource your SEO campaigns so you can stay focused on the overall strategy for your business.
HOW IT WORKS:
Order a package below to get started. You will be contacted via email & work will begin.
SEO PRO Package
- Keyword research - find the most relevant keywords for your business.
- Install Google Analytics
- Optimise on page content, page titles & meta descriptions.
- Assist in the selection of our 1st 3 key phrases for the campaign.
- Rotate campaign keywords periodically.
- Write 1 article per month + 5 re-written versions of the article for publication on Web 2.0 sites (not for your site).
- Supply 3 in-text follow links from quality indexed PR1 - PR4 websites.
- Announce any new content on social media pages.
- Mash RSS feeds & syndicate on Web 2.0 sites.
- Bookmark all social media posts with a bookmarking service.
- Ping content published throughout these sites.
- Monthly Press Release via PRWeb
SEO ADVANCED Package
- Keyword research - find the most relevant keywords for your business.
- Install Google Analytics
- Optimise on page content, page titles ↦ meta descripitons. Page titles & headings are crucial for effective SEO.
- Assist in the selection of our 1st 3 key phrases for the campaign.
- Rotate campaign keywords periodically.
- Write 1 article per month + 5 re-written versions of the article for publication on Web 2.0 sites (not for your site).
- Supply 3 in-text follow links from quality indexed PR1 - PR4 websites.
- Announce any new content on social media pages.
- Mash RSS feeds & syndicate on Web 2.0 sites.
- Bookmark all social media posts with a bookmarking service.
- Ping content published throughout these sites.
- Send you a report on search engine rankings & traffic each month
- Assist in the creation of original content & publishing to your own website.
- Create multiple themed social media profiles
- Integrate Facebook Like Box on target website.
Backlink BOOST Pack
- Keyword research - find the most relevant keywords for your business.
- 10 links from indexed & categorized high PR1 - PR5 Web 2.0 sites.
- Links come from aged well established high quality domains (nothing spammy).
- All links are full-follow permanent links.
- Spread your links across 2 different websites if you want.
- Choose up to 10 different key phrases for your in text links.
