I have been involved in preparing artwork press-ready since 2006 and have learned a lot about the print industry. Creating a design that looks good is one piece of the puzzle, the other is ensuring that the finished result meets your expectations. Commercial grade printing has fundamental elements and if all of the requirements are not met, entire print jobs can be faulty & often require a full reprint which ultimately costs someone a lot of money.
The key elements of a commercial grade press print job are:
There is no need to over complicate the term 'brand management'.
Simply, what this means is using your company logo & colours across all advertising platforms.
Branding = how people visualize your business, i.e. your visual communication to the public. Correct management of this communication will properly leverage your investment in branding.
To ensure maximum recognition of your brand, my logos & graphics are made available to my clients to use on whatever medium they desire.
Got some ideas to freshen up your website?
I can create web graphics for you and even add them to your site (your web hosting details will be required in order to access the website to do this).
I began Tekspec solely as a graphic design freelancer before branching into building websites. Having a graphic design skills set compliments my ability to design & develop custom websites.
These combined skills are a perfect match for meeting your web design requirements.
Changes to your website's graphics can be performed as part of a website maintenance block that can be used over a 12 month period from the time of purchase.
Businesses small, medium or large all create a mental impression on customers or suppliers, existing or potential. Corporate branding is at the forefront of your company's image and will affect first impressions.
We all know we get one chance to create a good first impression in life. It's the same in business.
Visual communication is the most important aspect of business marketing- it's all about giving people the right impression.