Friday, May 18, 2012

Logos & Branding

Businesses small, medium or large all create a mental impression on customers or suppliers, existing or potential. Corporate branding is at the forefront of your company's image and will affect first impressions.

First impressions last

We all know we get one chance to create a good first impression in life. It's the same in business.

Visual communication is the most important aspect of business marketing- it's all about giving people the right impression.

Manage your brand

Whether on-line or printed, your branding should be correctly managed to gain maximum leverage. Ensure your logo & colours look the same on the Internet as on things like your business card. The same goes for any form of advertising, on-line or off. Make sure your target audience can easily recognize your brand.

Whilst maintaining a backup copy of any design work I do for you, I will also supply you with graphic files in whatever format you may need for a particular application (all design fees must be paid in full).