The trend towards web browsing on mobile & tablet devices is indeed staggering and the rapid shift to the new generation of computing devices requires that website templates handle the broad range of web browsers & touch devices that they are now being loaded onto.
This however does not discount the need for good looking website templates that are delivered on the more traditional web browsers on desktop PC's or notebooks. At this point in time, the Internet demands what are called 'responsive' website templates that will automatically adjust in accordance with the type of device they are being displayed on.
Smaller touch devices such as iPhone's & various Android hand held devices obvioulsy have a much smaller screen than any other computing device & as such are more user friendly when browsing websites that adjust accordingly. A website that requires the user to zoom in & out all the time can be tedious and sometimes will result in critical accessibility issues that will quickly have users leaving the site.
Larger touch devices such as iPad's & tablet PC's may have a bigger screen than smartphones, but the touch navigation in itself requires a suitable design that may still have significant differences to websites designed for the traditional point & click navigation.
Websites such as this one (www.tekspec.com.au) is fully responsive & will adjust the template depending on the device it is being viewed on. Try it- if you're looking at this on a PC, whip out your smartphone & see the difference I am talking about (or vice versa). The difference in usability is profound.
Is your website easily accessible to users on touch devices? If not then it's time for an upgrade to a responsive template.
As a local business consultant I offer on site I.T services to businesses in South Australia. I can provide help with:
Want references? Check out some of the most recently completed projects by Tekspec Print & Web Design:
Once you have a website you need to get traffic. This can be done in a number of ways.
Ranking your website on search engine results pages (SERPs) in the organic section is 1 highly effective traffic stream, but only if your website is indexed for relavant search terms AND ranks on the first page of the SERPs for any such search term.
It may be easy to rank well for a long tail key phrase that has minimal or no search volume, but the reality is that indexing content with low relevance will drive little or no traffic at all. You need to be ranked for commercial key terms that buyers are typing into search engines. Moreover, the more commercial a key term is, the higher the cost for pay per click advertising. A website that ranks well organically for expensive PPC phrases will not only produce commercial traffic but will save the business owner on search engine marketing expenses.